Problem solving vs. market creation
Interesting and very readable slide set looking at how some of the biggest companies, trailblazing brands and cutting edge products and services didn’t actually set out to solve an existing problem....
View ArticleSetting B2B digital marketing objectives
Objectives means ‘where do we want to be?’ Most marketing professionals know that objectives that are Specific, Measurable, Achievable, Realistic and Timed (SMART) provide a pathway to marketing...
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